By: Jessica Farley

Math major Julie Michaels loves Italian fashion designer Marni. And she was totally amped that the high-end label is now sold at H&M.

“I always am interested in off-beat, quirky designers, and Marni definitely fits that,” says Michaels, a  20-year-old sophomore at George Mason University. ” I’ve been pretty excited.”

Marni’s designs went on sale a few weeks ago at H&M.  The store has had huge success with designer collaborations in the past.Their first pairing was with Karl Lagerfeld in 2004, sold out in some cities within one hour. Until Marni’s launch, the most recent guest designer was Versace in the fall of 2011.

But how will “Marni for H&M” fare with GMU’s own fashionistas?

“I don’t usually shop designer collections because of the prices, but I do like to watch them and find cheaper alternatives that follow the trends they’re trying to start,” said Lauren Kaminski, an 18-year-old freshman majoring in Photography.

She perused the online look book recently. “There are some great separates in this line,” she said.

By college-student standards, the clothes still aren’t cheap. Some are still “a bit pricey” says junior Aisha Thomas who looked at the clothes online.

“But they are also really one of a kind,” says Thomas a 20-year-old criminology major.